版本号放开,游戏行业洗牌

时间:2019-04-13 10:30:01 来源:广西女性网 当前位置:小布丁线报 > 名人 > 手机阅读

经济学人20190105 ‖ Business

Game on 搞起 

China ends a long freeze on new video games 中国重开游戏版本号审核 

Its new approval regime involves censoring porn, gambling and violence 

新法规严控色情,赌博和暴力 

Jan 3rd 2019 | BEIJING

THE BACKLOG of new titles awaiting approval has probably surpassed 5,000, so the news on December 29th that 80 new video games had received the blessing of the Chinese government might have seemed underwhelming. But for game developers, any let-up is welcome. After a reshuffle in March that put the new media regulator, the State Administration of Press and Publication, under direct control of the Communist Party's propaganda department, the firms were forced to forgo profits for the year on all new games.

 

  • backlog |ˈbæklɒg; 美 -lɔ:g; -lɑ:g| 积压的工作

  • surpass |səˈpɑ:s; 美 sərˈpæs| 超过;胜过;优于

  • underwhelming |ˌʌndəˈwelmɪŋ; 美 -dərˈw-| 平庸的;索然无味的

  • let-up (一段时间内的)停止,减弱,减少强度

  • reshuffle |ˌri:ˈʃʌfl|  改组;进行岗位调整;更改职责配置

  • forgo |fɔ:ˈgəʊ; 美 fɔ:rˈgoʊ| 放弃,弃绝(想做的事或想得之物)

 

China's gaming market, which in 2016 became the world's largest, generates over $30bn in revenue a year. Among its heavy-hitters are Tencent, which called the unclogging “decidedly inspiring”, and NetEase. Shares in each firm have fallen by about 30% over the past year, as revenue growth slowed sharply (see chart). When the news came their share prices ticked up a little. Both companies'titles were absent from the first lot of licence approvals, which was dominated by small developers, most of which rely on just a game or two to make money. Observers reckon the backlog is being worked through in the order that the titles were submitted, and that the titans'titles will be approved in due course.

 

  • hitter |ˈhɪtə(r)| 政界(或商界)大人物

  • clog |klɒg; 美 klɑ:g| (使)阻塞,堵塞

  • decidedly |dɪˈsaɪdɪdli| 确实;肯定;显然

  • NetEase 网易公司

  • tick |tɪk| 标记号;打上钩;打对号 

  • in due course 适当的时候

 

Over time, their fat budgets relative to smaller firms should help them stay in lockstep with the government as it tightens protections on young gamers—it fears for their eyesight and mental health—and expunges content not in line with "core socialist values". Tencent has already been regulating itself. It has launched an “anti-addiction” measure for “Honour of Kings”, one of its blockbusters, to limit the play time of under-12s to one hour a day (with a night-time curfew), and that of teens to two hours. Since November it has been expanding this, as well as new ID checks by facial recognition, to all its games.

 

  • lockstep |ˈlɒkstep; 美 ˈlɑ:k-|  齐步走(步伐)

  • expunge |ɪkˈspʌndʒ|  抹去;除去;删去

  • blockbuster |ˈblɒkbʌstə(r); 美 ˈblɑ:k-| 一鸣惊人的事物;(尤指)非常成功的书(或电影)

  • curfew |ˈkɜ:fju:; 美 ˈkɜ:rf-| 宵禁令;宵禁时间

 

Karen Chan of Jefferies, a bank, anticipates that larger batches will continue to receive licences this year, but that their numbers are likely to be less than half those before the freeze, then of 700-800 a month. The government has also warned that it will set a cap on the number of new games; this will mostly crimp developers of low-quality copycats, as well as poker and mah-jong platforms, reckons Niko Partners, a technology consultancy. Even though the latter are played for virtual tokens not cash, they are perceived as unsavoury by the government. In September Tencent shut down its well-loved “Texas Hold 'Em” poker game.

 

  • batch |bætʃ| 批 ,一批生产的量

  • crimp |krɪmp| 妨碍(或阻止)…的发展

  • poker |ˈpəʊkə(r); 美 ˈpoʊ-|  扑克牌游戏

  • mah-jong 麻将

  • unsavoury |ʌnˈseɪvəri| 讨厌的;无礼的;声名狼藉的;不道德的

  • Texas hold 'em 德州扑克

 

A sweeping sanitisation of content is likely to affect a wider array of games. In December the propaganda department announced a new ethics committee to scrutinise video games. How it operates is fuzzy, but the department has said that among its targets are violence, porn and the rewriting of history. One media outlet that is close to the party criticised “Honour of Kings” for misleading children by giving its characters the name of Chinese historical figures but changing their story—by, for example, turning a Tang-dynasty poet into an assassin, and allowing China's first physician to cure as well as poison. The department will also put out industry guidelines on how to “abide by social morality”. Among the first set of 20 (undisclosed) titles that it reviewed, the committee requested edits to 11 and rejected nine outright.

 

  • sanitize |ˈsænɪtaɪz| 去除…中使人不快的内容;净化

  • scrutinize |ˈskru:tənaɪz| 仔细查看;认真检查;细致审查

  • physician |fɪˈzɪʃn| 医师;(尤指)内科医生

  • abide by 遵守,遵循(法律、协议、协定等)

  • outright |ˈaʊtraɪt| 直率的;公开的;直截了当的

 

Demand from gamers is as buoyant as ever. Rather than wait, some indie developers launched their unlicensed games on Steam, an American distribution platform, of which a local version is soon set to start officially. Chinese gamers who accessed them there made titles such as "The Scrolls of Taiwu", a martial-arts fantasy, and “Chinese Parents” (in which the player is the child of a tiger mum trying to balance parents'educational expectations with mental health) into strong sellers.

 

  • buoyant |ˈbɔɪənt; 美 ˈbu:jənt| 看涨的;保持高价的;繁荣的

  • indie |ˈɪndi| 不属于大公司的;不是大公司生产的;独立的

  • The Scrolls of Taiwu 太吾绘卷

 

Undimmed too is a surge in female enthusiasm. Nearly half of all gamers in China are now women, compared with two-fifths in America, owing to a mix of social media, sleek game design and mobile adoption. Ever more games are aimed at them, such as “Love and the Producer”, which involves dating four virtual supermen. It has been wildly popular with women in their 20s. About the same number of women play the mobile version of “Honour of Kings” as do men. One forecast puts revenue from female gamers at 57bn yuan ($8bn) within two years, up by a third from 2017. For the most dexterous developers, there are plenty of rewards left to unlock.

 

  • undimmed不模糊的,明朗的, not made dim or less bright

  • sleek |sli:k| 阔气的;衣冠楚楚的;时髦的

  • dexterous |ˈdekstrəs| 灵巧的;熟练的;敏捷的

这篇相较于昨天的推送更简单一些,游戏版本号终于放开,腾讯网易多少能松口气,然而众多游戏厂商和广大网民嗷嗷待哺,版本号是大大的不够用。

 

此番折腾下来,政府还会进一步严控赌博和暴力,以及涉黄的擦边游戏。靠歪门邪道挣钱的厂商怕是日子会越加难捱,不过这也给了真正有才华,有创意,走正路的厂商机会。凡事皆如此,危机在准备好的一方看来都是转机。

上一篇小熊之家幼儿园宝贝篇——快乐的游戏活动

下一篇棋牌娱乐的经典

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